Who is George Kao?

The question on everyone’s mind lately is, “Who is George Kao?”

And no, this isn’t a mysterious book plot like “Who is John Galt?” from Atlas Shrugged, George Kao is a real person positively impacting real people right this very minute.

For those of you who don’t know, George Kao is my founder of the Authentic Marketing principle. I say my founder, because he’s the one who introduced me to the concept. The concept may have existed before him but he’s the first person I’ve seen talk about it openly, use it in his daily life, and freely share it with others.

I’ve been an entrepreneur / internet marketer almost since the dawning of time. Okay, not that long ago, but I was there for the era of blackhat Search Engine Optimization. Back when anchored text links actually mattered a lot and you could hide them on your page by making the link text color the same as your background so they weren’t actually visible.

I’ve been marketing on the internet since before Google even existed, so long ago that I used to host my own websites off my personal computer because we didn’t have readily available and affordable services like GoDaddy.

My point is, I’ve been in this business for awhile, and things have changed. Where once it was easy to use Search Engine Optimization to get a massive source of free traffic in weeks, SEO is now just one of the strategies implemented in startups these days, and the timeline for competitive terms can take 1–3 years to see any results, if at all.